An idea on sustainable design through typography, Online workbook for 212.201, Fashion Design Studio, Assignment 2: "Launchpad" 2012.



One of my main goals throughout the project was to produce a bound collection in magazine format, howver due to time and money constraints and in the name of sustainability I have instead used Issuu to be my final hand in, this was dicussed between both Hollyt and myself as a great way to present my final. The link to it is here


Synopsis – Print

Because I am trying to follow a magazine-esque layout I have re-done my synopsis into a more viewable form see below.



The ideas behind my collection are drawn from two traditionally conflicting areas. One the pages of a slick new fashion magazine an ultimate fashion consumer item that represents the vast array of fashion available for them to purchase, making the items look desirable and the other sustainable, fair-trade fashion which is seen as a hippie fad to the majority. I wanted to combine these two conflicting concepts using the typeface Avant Garde to bring them together. The story is one that promotes human equality, not differentiating between man and women or worker and consumer, and fashion and the environment. These categories have been well established throughout the years pushing each further apart as time goes by.



I wanted to abolish these differences but I didn’t want it to feel like rebellion against ‘the system’. I wanted people who possibly haven’t thought about the effects of their consumption to realize what they are buying and to feel great about purchasing something that will lend hand to the end of slave labor and push towards more sustainable living. I also wanted the garments to have that feeling of exclusivity as well as being sustainable which is why if my collection ever went into production only 150 of each basic garment would be made and only around 90 of each of the outerwear.



The aesthetic was highly dependent on both the unisex nature of the clothes and on the forms created by the typeface and the collections influence from magazine design, thus keeping it minimal and using lines rather than texture or pattern to give interest to the garments. The colours are drawn from a photo taken in Wellington at night by my boyfriend, the photo feels to me how I want the collection to feel, it is minimal and non-confrontational like the lines of typography, it is beautiful.


The collection aims to promote fair-trade fashion, sustainability and unisex. I believe in unisex clothing, it is a lot more sustainable than gender typed clothing, able to be worn by multiple people and is something I practice. If this collection was put into production I would take my production off shore but still have it made fair-trade much like the business models of Kow Tow and AS Colour.  The zero-waste pattern cutting would need to be taught to the workers but as the idea is not complex it wouldn’t take an extended training time as they would not be designing the patterns only constructing them. With time zero-waste lining would be made for the zero-waste items. Finishing for the garments would depend on each materials qualities, however the ribbon finish for the trouser side seams would still be used to add that point of interest. My costs would be around $200-$400 for the basics and $600-$750 for the outerwear garments, due to the time spent developing the designs and the higher priced material. My target market are people who invest in long term rather than sort term pieces and care about the impact of fashion, as well as being more experimental with their silhouettes than most. In terms of form and silhouette designers who I feel this collection is similar to is Rick Owens and Gosia from Kow Tow, different ends of the price spectrum, but similar in terms of design and audience. My business model would be similar as I said before to both Kow Tow and AS Colour. The collection is like the photo for which we walked for forty minutes in the dark and cold last winter to take, something that seems hard and somewhat pointless to others, but attainable and well worth the effort.


J Top sample

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I wanted to sample the J top to see how the different knits and woven worked together I ended up having to make two samples because the first one was really quite terrible, I would have liked to be able to spend mor time developing it because  I couldn’t quite figure out how to sew silk on properly on both sides. This is possibly due to my lack of sewing skills also.


It took me quite a while to decide on what sort of head I should attach to my models. I first started with my faveroite model Andrej Pejic and tried multiple photos, pohoto’s edited to look less like photo’s and drawings but nothing seemed to work. After that I tried Davis Bowie again in mutiple ways but to no avail. Eventually I decided that I’d have to draw it at the scale of the models so that it would fit theirs necks exactly, using the same template. Agian I tried drawing faces and I really didn’t want a blank bald space. So I tried out the picture above, liked it and photoshopped it, as you see, and I think it really works. It goes well with my unisex, gender is unimportant theme. It could be anyone under there. Also they do not distract from the clothes and allow me to keep the skin tone white putting all the focus on the clothing. It is also in refernce to two of my faveroite designers, one a lengend: Junya Watanabe and his Fall 2008 RTW collection, which is also my faveroite of his collections. As well as a new designer Peter Movrin and his FranzMadonna collection. Both designers covered the faces of the models, and I think that in both cases this enhanced their designs, I can only hope it does the same for mine.

Fabric Board

This is my finalized fabric board, I chose not to change  my fabric selections because I think that all the fabric’s chosen work well together and with the designs. This was also my experimentation with how the shadows and highlights look.